If you think this product is funny, you probably have never been assaulted. Tyson is a “reformed” domestic abuser who is now capitalizing on an assault on a colleague he paid a $3M fine to go away. He and his team just released an infused candy shaped after his professional opponent’s irreparably damaged ear. Even if his opponent is in on the profit, and we suspect he is not. This product shows that abuse is funny and assault is acceptable if you can lighten the mood.
Cannabis needs to do better.
This is the kind of ignorance cannabis leaders need to curb. Cannabis is a space where a lot of healing happens. However, there are copious branding micro-aggressions in cannabis packaging; racism, sexism, ableism and just plain ignorance that counter the medicinal intention. These are the unfortunate results of lazy marketing and creative.
Ignorance is pervasive in this industry and needs to stop if cannabis is going to really make an impact. Otherwise, what are we doing here? Creating more waste and junk? Reenforcing the system that makes oppression possible? Do better people or this movement dies by your hand, cannabis leaders.
Brand and marketing team, this might have been a fun idea session/inside joke, it should have never left the room. SMH.